Stop Means Stop Campaign Overview

Regent’s Park Cyclists successfully change rider behaviour in Regent’s Park, with “Stop Means Stop” Campaign tackling red light jumping.

Regent’s Park Cyclists (RPC) formed to help unite all cyclists, build a community focused on ensuring that their voices would be heard on matters that would affect the way that they train, commute and enjoy riding in Regent’s Park.

Part of the remit is to ensure that cyclists are fairly represented in the eyes of the Royal Parks; various lobby groups, residents and the media more broadly, but also to ensure cyclists ride in the park in a courteous and safe manner.

RPC became aware that red light jumping in Regent’s Park was a concern to local residents and other users of the Park, this perceived “lack of respect for the Park” was being used to undermine the legitimacy of cyclists using the Park. The issue came to light after RPC were made aware of the plans to introduce raised platforms in Regent’s Park as part of Cycle Super Highway 11. It quickly became apparent that RPC’s credibility was undermined every time a cyclist jumped a red light in the Park.

We have all seen cyclists “Red Light Jumping” and some reading this have likely done it as well. The truth of the matter is there is very little benefit jumping a red light inside the Park particularly when weighed up against the negative perception it creates, but also the implications it can have for RPC when negotiating on behalf of cyclists.

In June of this year, supported by Fitness First, a campaign was started to raise awareness of the issues and to change behaviour.

During the campaign, members of RPC designed a logo and flyers and campaigned regularly in the Park, handing out flyers to cyclists and collecting data on the number and profile of red light jumpers. Flyers were also handed out to local bike shops and cafes and a dialogue was opened on social media around the introduction of raised platforms and red light jumping.

The work carried out by various members of RPC has caused a significant reduction in the overall numbers of red light jumpers, which included sports cyclists, commuters and casual cyclists, The prevalence of RLJs fell from 30% (in early July) to less than 5% (at the end of August).

The success of the campaign demonstrates how committed the members of RPC are to ensure that cyclists use the parks with respect and that that the Outer Circle remains a safe place for all cyclists to ride, train and exercise in concordance with other users of the Park.

Thanks to everyone who got involved in this campaign and keep up the good work.